SOAR is an up-and-coming brand that aims to attract with positive energy. Their mission: to Stand Out Above the Rest and combat today’s rampant negativity.
The brand believes your clothes are a billboard that advertises who you are and what you stand for. But sadly that billboard is sometimes nothing more than “a meaningless mass corporate design.” Launched by model Colby Melvin and boyfriend Rocco Ybarra, SOAR is a new brand is all about designing “conscious propaganda.” That’s why SOAR fills its billboards not just with thoughtful designs, but with personality.
Colby models SOAR’s premier collection in their first photo campaign, and wouldn’t you know it, his sweet disposition shines through. It’s summer in L.A. and the perfect weather for SOAR’s tanks and swim briefs. Both are made with graphic prints that’ll inspire some grins of admiration. So even if you don’t have Colby’s body or looks, you can at least have his style.
You can see more of SOAR and Colby Melvin on The Underwear Expert.
Photo Credit: SOAR