There’s always been something undeniably sexy and vaguely homoerotic about G.I. Joe. The tight-fitting uniform. The big bulging biceps. The high and tight haircut. It’s no wonder blossoming young homosexuals the world over have fawned over him for generations.
Now, a new commercial for Money Supermarket is taking the homoeroticism up a notch by reimagining G.I. Joe, or “Action Man” as the Brits call him, as a military go-go boy. Joe and his comrades engage in a desert dance number set to “Finally” be CeCe Peniston while promoting the cost comparison website. And, yes, it’s epically gay.