It arrived on Monday, like a hyper-detailed unicorn emerging from the HDR mist. Samsung, Sony, Dolby, 20th Century Fox, and a host of other companies were teaming up to form the UHD Alliance. Its mission: to standardize terminology and expectations around Ultra High-Definition, sweeping away 4K confusion and accelerating consumer adoption in the process.
Samsung display executive H.S. Kim called it a “game changer.”
Bill Lee, the company’s VP of TV, said it was a “great opportunity for the industry to rally around UHD.”
It’s not going to be that easy.
With no defined ecosystem and products rushing into market, Ultra High Definition has become a mess. Manufacturers are putting out 4K televisions, trying to one-up each other by signing…