New ad campaign gets sudsy with gay couples

What better way to relax in these troubling times than with a sudsy bath? Lush Cosmetics has some suggestions for bathing together, and they’ve included same-sex couples in a super cute new ad campaign.

Technically, the images are part of a Valentine’s Day promotion, but they seem nicely timed to remind the world that even with a violent anti-gay regime taking over the United States, tolerance is still the order of the day among all good people. In fact, an image featuring two women directly references the Women’s March.

To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove

— Lush North America (@lushcosmetics) January 22, 2017

Reaction has been just about entirely favorable, aside from some jealous griping from people who don’t have a bathtub large enough for two people.

Our Valentine’s Day goodies are even better when you’ve got someone to share them with. Online and in shops now:

— Lush North America (@lushcosmetics) January 19, 2017

@lushcosmetics do you also sell significant others?

— ?Freyja (@VergeofLove) January 19, 2017

@lushcosmetics the person who runs the social media here is so sweet!?It makes me so incredibly happy to see such love

— ??Michigo?? (@MichiPachirisu) January 22, 2017

@lushcosmetics I’m single, but I can’t even be salty about this because of how effing cute it is! ???????

— Kayla Jones (@kaylamarrero) January 19, 2017

@lushcosmetics loving that you use a non heteronormative couple here. Take my money forever ?????

— Gabrielle Leimon (@GabrielleLeimon) January 19, 2017

@lushcosmetics I love your company so much ? always and especially now

— coffee cat (@wundernerdcos) January 22, 2017

So hooray for capitalism! Even if our leaders don’t represent us, at least our bath products do.

h/t: Queerty


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