Brit crooner and professional Grammy-snatcher Sam Smith is the newest face of Balenciaga’s fall-winter 2015 menswear campaign.
The 23-year-old announced his collaboration with the European house via Twitter, followed by a dark and brooding video on Instagram:
A video posted by Sam Smith (@samsmithworld) on Jul 15, 2015 at 8:10am PDT
So honoured and ecstatic to announce my collaboration with @balenciaga on the upcoming FW15 Menswear campaign!!!! #Balenciaga
Smith, who has taken flack in the past — mostly from Howard Stern and internet trolls — for having a little more to love is getting into the high fashion spirit, sporting a slimmer physique and the kind of bored to the point of comatose expression that luxury campaigns are made of.
Of course, nothing quite screams “Balenciaga” like this iconic image:
Les Fabian Brathwaite — in a couture place.