One Million Moms are gonna unleash some Old Testament-level fury when they see this. Britain’s Surf laundry detergent tweeted an ad that shows three sexy shirtless lads about to do some wash above copy that riffs of Sir-Mix-A-Lot’s classic anthem “I Like Big Butts” and reads: I like big loads and I cannot lie #CleanTune.
Whether this is the work of some cheeky marketing exec who might have gone too far or some naif didn’t get the reference, who can say? Who cares? This makes us want to switch from Seventh Generation and get our unmentionables filth immediately.
Behold the innovation below.
— Surf Laundry (@Surfy_UKI) July 27, 2015
Is this too much or should Surf go even further?